Creativity generates new ideas and profit margins. According to authors Mauzy and Harriman, creativity is an ongoing process that must be nurtured and practiced. Discussing the power of creativity and its potential in the workplace, the authors claim that anyone can be creative and sustain that creative power with the right practice.
Mauzy and Harriman write, “Divergent thinking, the ability to make mental connections between unrelated matters, is one commonly accepted indicator of creative capacity. Studies show that 98 percent of children aged three to five score near the top of the scale on divergent thinking, while only 2 percent of adults over the age of twenty-five have comparable scores.” Having done research on the most successful companies over the past 40 years, the authors provide real-life examples illustrating the power of a creative work environment, and go one step further as they show the reader how to nurture a creative working environment that lasts.
Jeff Mauzy and Richard A. Harriman are the consulting manager and managing partner, respectively, of Synectics, a business consulting firm that specializes in creativity and its applications.