A Branded World: Adventures in Public Relations and the Creation of Superbrands

Have you ever wondered why you will sometimes find yourself aware of a new product or service without knowing where you first heard about it? Or, have you ever noticed how a virtually unknown actor can become a “household name”? Michael Levine';s book, A Branded World: Adventures in Public Relations and the Creation of Superbrands, explores this phenomenon.

Levine examines how “branding” can affect a person or product. Using the example of a fictional product—ice cream—he illustrates how public relations (PR) and marketing can create a product that is instantly recognizable. He incorporates his personal experiences from the public relations arena into his “stories and anecdotes.”

Michael Levine is an accomplished speaker and author, as well as a board member for several charities. Twenty years ago, he founded Levine Communications Office—a renowned public relations firm with offices in Los Angeles, New York, Las Vegas, Washington D.C., and London. Levine';s book, A Branded World: Adventures in Public Relations and the Creation of Superbrands, offers anyone with an interest in public relations and marketing a successful insider';s view.

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